SEO Tutorial : We have many types of articles on SEO in this blog.
How to learn Search Engine Optimization (SEO).
However, in today’s “SEO tutorial” article, we will know some more information about SEO.
And, after reading the complete article, “What is SEO”, “Why do SEO” and “How to do SEO on website”, will know the whole.
However, why do you need to know these SEO tutorials?
What will happen to blog SEO?
And why do experts recommend giving more importance to search engine optimization (SEO) processes in the field of blogging?
These questions are surely on the mind of every new blogger today.
See friends, every blogger has only one objective to do Search Engine Optimization (SEO).
That is, to improve the search ranking of your website in Google search engine.
And as a result, there will be more opportunities to get a lot of free organic traffic from Google search on the website.
But remember, the definition of SEO was different a few years ago.
Back then, SEO meant only keyword optimization in blogs and blog articles.
However, some keyword optimization techniques are still used in SEO.
However, in terms of current SEO practices, only using the keyword optimization process, you cannot rank the website in Google search.
And so, there are various other things that are much more important to know in the current modern SEO practices.
So, definitely read the article related to this SEO tutorial completely.
In this, various doubts (doubts) in your mind about SEO will be cleared.
WordPress VS Blogger: Which is better and why?
What is the domain name? Types and uses
What does blog mean? How to earn?
And, as a blogger, you can learn the correct techniques and practices of SEO.
Complete SEO tutorial – complete information about SEO
Before knowing more about this search engine optimization course or tutorial topic today, we need to know that “why SEO is done” or “why do website SEO?”.
Basically SEO is done on any website for 7 special reasons.
Your blog’s competitors are creating better content than you.
Proper use of keywords in articles through keyword research.
Increasing the domain authority of the website through link building.
Speed up the loading speed of the website or web page.
Improving the user experience of the blog.
Ensuring that Google is finding your content correctly.
Finally, after all, improve the google search ranking of your blog or website.
In the above 7 situations or reasons, SEO optimization of a website is done.
Now let’s know the definition of SEO.
What is SEO? SEO Tutorial!
SEO (search engine optimization) is a process through which organic google search traffic of a website, blog or web-page can be increased.
Simply put, any keyword, search term or phrase searched on Google can improve and improve your website’s ranking.
And on the contrary, your website will get more traffic and visitors from Google.
In fact, website SEO does not mean working on one or two things.
Keyword research and optimization, user experience, backlink and link building, content quality and many more things, which are coming in the process of search engine optimization.
Since the world’s best and most popular web search engine is Google, every blogger and website wants to get more traffic on the website through this Google search engine.
And so, this whole process of SEO is related to “Google search engine” and “your website”.
Let me explain with an example.
Suppose you have an article on your blog whose target topic is “Advance SEO Tutorial course“.
Now, you definitely want your article to appear first on the Google results page when a user searches for “Advance SEO course” on Google.
What do you want?
Of course you want to because it’s arguably the most important part of blogging.
Also, if your article appears first on Google’s results page, your blog will receive a lot of organic traffic.
But remember, in most cases this is not the case.
Generally, the articles we write appear far down the Google search results page (SERP) and in some cases on the second and third pages.
As a result, no one notices our blog or blog content, and we do not get traffic from Google.
And this is the time when the real work and matter of SEO comes.
SEO (search engine optimization) is the process by which I can make the article written about my “SEO advance tutorial course” well optimized for Google search, and explain the article to Google clearly.
In this Google, the user’s search “search term”, “keyword” or “question” can easily match the content of my blog and take the measure of “content relevance (content relevance)”.
As a result, in the Google search engine results page, for the correct keywords associated with the content of our blog, the rank of the website improves.
Did we understand?
Suppose, if you search Google search engine by writing “SEO Tutorial Advance course”, if earlier my blog article page was shown in the 9th result of Google, So, after applying the right SEO optimization techniques, now my blog article page will have a chance to appear in the 1st, 2nd or 3rd result of Google for that one keyword or search term.
But remember, SEO alone cannot rank your website content or articles, if your written content is not of high quality.
So, try to write the article about the topic with clear and complete details.
Google’s most important ranking signal is “user satisfaction”.
It means, how well the users on your website through Google search for any keyword, how well they are reading your article, how much time the users spend reading your content, everything is being monitored by Google.
And, the more time visitors spend reading your article, the more relevant Google will consider that article to the “user’s searched keyword”, “question” or “search term”.
As a result, your article will rank well in Google for that keyword.
So, remember that the most important and important thing in SEO is “user satisfaction”.
And, users will be satisfied only when you write good and high quality articles.
Finally we can say that,
SEO is a process through which the ranking of the content or article pages of our website related to keywords or search terms searched in Google can be increased and improved.
Hope, what is SEO (SEO Tutorial), it means you understood correctly.
What does Google see before ranking articles?
Hey, before giving the best result or ranking of results (1, 2, 3, 4………..10000) for any keyword or search term, Google must check some things.
Because, Google has thousands of websites and content with information on any subject.
Now, if you want to find the best article or content among these thousands of websites, then you must pay attention to some specifics of Google.
What is micro niche blog?
And, after looking at these factors, Google ranks the websites on its search engine results page (SERP), 1, 2, 3, 4, 5, etc.
Let me explain with an example
Suppose, in a school, 100 students are asked to write an essay on a topic. Now when 100 people are writing essays on a topic, there is a lot of competition. And choosing who wrote the best essay among 100 competitors is not an easy task.
However, in this case, some special qualities and qualities must be seen in each of the teacher’s works.
- Content relevance.
- Whether appropriate title is used or not.
- Is the information written in the essay reasonable or not?
- Neat & readable content.
- Details covered.
So, for a teacher to choose the best essay out of 100 essays, these 5 points should be checked.
Remember, for every blogger, Google is like the school teacher who is checking each of our articles.
All of us bloggers and content writers are students of Google.
And, like writing, we also submit almost the same information to Google through articles.
So, to choose the best articles from thousands of similar articles on any topic, Google has to look at some specific topics.
How to start blogging? (A to Z)
And, in verifying each article, Google and the article have to follow some specific quality guidelines.
What does Google look at when checking the quality of the article?
Each of these content quality guidelines of Google can be called a “google ranking factor”.
Because, Google verifies and ranks our websites based on these.
Content relevance (relevance of the content to the search topic, question or keyword).
Importance and relevance of article title and URL structure.
- Use of relevant heading tags.
- Proper use of meta description.
- Clean and fast loading website.
Such content (article), which can give correct and reasonable answers to the user’s questions.
We will talk about these issues one by one below.
But here, through SEO (search engine optimization), we can better signal to Google by applying some principles and processes related to Google’s ranking factors to our blog, blog articles and content.
As a result, the factors and factors that Google sees in terms of website ranking, Google will get the signal in our article or content.
And finally, our blog article pages will rank well on Google’s search results page for the right keywords and search terms that are targeted.
So friends, what does seo mean, the need of seo, why do seo and what are the benefits of seo, maybe you have understood all these things now.
Let’s, below we will know one by one, “How to do SEO (search engine optimization)”.
But before that, let’s know a little about how google search engine works.
How does the search engine work?
When we search for something in the Google search engine, it shows us the ranking of some websites already crawled and indexed by Google.
And, these different websites are ranked, by different bots of Google.
Google bots are active around 24 hours and collect data by visiting websites and web pages on the internet.
This process is called web crawling.
And after collecting information from various websites through this web crawling, Google creates its own ranking list.
Finally, when we search something in Google search engine, Google shows the information related to the searched topic in its “Search engine result page (SERP)”.
So, Google is doing these three processes before ranking any result or website,
Crawling: This is the time when google bots and spiders find different pages of your website and scan them. This process is called “web crawling“.
Indexing: Depending on the quality of the information and content on the various pages of your website, they are “indexed” in Google.
Ranking: Google, based on various content quality guidelines, seo factors and ranking signals, ranks websites on its search results page (SERP). In this case, the position of the website on the search result page is also determined.
So, now you may have understood that “how search engine works”.
In this, you will benefit in understanding the topic of search engine optimization. Because SEO is directly related to search engine.
How to do SEO (search engine optimization)?
See, there are many rules for doing SEO on the website. And, there is only one way to learn these rules and processes of SEO quickly. That is, apply these rules and procedures to your blog. The more practical SEO you do, the faster and easier you can learn SEO.
Now, what SEO can be done on the website?
Types of SEO Tutorial practices
By keeping a blog or blog article according to Google’s “quality guideline” and “ranking factors”, you have to do various “SEO practices” in order to give a positive signal to Google.
- User experience
- On page SEO
- Off page SEO
- Link building
- Domain authority.
- Branding & popularity
If we work on all the points mentioned above, SEO can be done properly on our website.
Let’s understand the points one by one.
#1. User experience
As I said earlier, SEO Tutorial today is nothing like the SEO used a few years ago.
In the past, SEO Tutorial was all about doing keyword research and using a lot of keywords in articles.
However, now Google and Google’s spiders and bots have become more advanced, modern and as a result smarter.
So, just by using a lot of keywords in the article, you will not be able to rank the website in Google.
When it comes to SEO today, Google pays the most attention to “user experience”.
Meaning, after coming to your blog or article page, what kind of experience the user is having, whether the user is getting your blog and blog content is good or bad, Google checks all that.
Because, for Google, keeping the experience of every user on the website is the most important thing.
Now, what should you look for in terms of good user experience?
1. Page loading speed
2. Simple website design
3. Bounce rate of a page
4. Fulfill user intent
Let’s go through the issues one by one.
> Page loading speed
In terms of SEO optimization, the most important thing is that the loading speed of every page of your website should be very fast.
Google does not like a slow loading website.
Because, slow loading website is not liked by any user.
In this case, try so that every page of your blog is fully loaded in any web browser, at least in 1 to 2 seconds.
In this case, you can use pingdom or Gtmetrix online tool to know the loading speed of your blog and website.
In order to make the loading speed of the blog fast and fast or to optimize (optimize), you can follow the steps given below.
A light and good theme should be used for the blog.
In terms of web hosting, it is important that you only use cloud hosting from a good company like cloudways or digitalocean.
Use as few images as possible in blog articles. Also, be sure to compress each image before uploading it.
If you are using WordPress, be sure to use a good caching plugin such as W3 Total Cache and Autoptimize plugin.
In case of using WordPress, you can further reduce the size of the images used in the blog by using the Imagify plugin.
On your WordPress website, don’t use unnecessary plugins. Due to the usage of more plugins, there is a high possibility that the website will become slow.
So, in terms of website loading speed optimization, the above 6 points should be kept in mind.
And remember, having a fast loading speed of the website is a very important “Google ranking factor“.
> Simple website design
It is better if your website or blog design is very simple.
The more complex the design of the website, the more confused the user will be.
So, choose a neat & clean blogging theme for the website and keep the website as easy to understand as possible.
Finally, remember that showing more ads on the website makes the user experience worse.
In this case, show ads in as much space as you need on your blog.
Do not view advertisements in any place, which may cause inconvenience to your user.
> Bounce rate of page
When any user searches something on Google, comes to your blog, how long that user stays on your blog, the amount of time is “bounce rate”.
Many times, when people don’t like the information you write or the website is too slow, users leave your website and return within seconds.
And in this, high bounce rate of the web page is created.
And, the higher the bounce rate of a web page, the more users will leave the website within a few seconds without reading your content, the more Google lowers the ranking of that page from its search result page (SERP).
Conversely, when more people spend more time reading your written content, it sends a positive signal to Google.
In this, Google understands that your content is related to the topic that people searched for and went to your article page.
And, as a result, your article page ranking increases for that searched keyword or search term.
So, always try to keep the bounce rate of every page of your blog below 70%.
Remember, there is only one way to keep web page bounce rate low.
That is, write the article about the topic clearly and with complete information.
The first most important thing in terms of website search engine optimization (SEO) is to “keep the bounce rate low”.
And if you do not pay attention to this, the rest of the SEO process will not benefit you.
You can use “Google analytics” to see the bounce rate of the website.
> Fulfill user intent
The purpose of your written article should be one.
That is, solving the user’s problem correctly.
When writing articles, do not target search engines.
At all times, write only for visitors and users in mind.
Because, when every visitor who reads your article likes it and spends a lot of time reading the content, then Google will understand that too.
As a result, your blog’s ranking in Google search will increase.
Therefore, write each article in a simple and clear manner, so that the visitors do not have any difficulty in reading it.
Moreover, every article will be written very well and with every correct information related to the topic.
So friends, when it comes to website search engine optimization, the first and most important thing is to improve the “user experience”.
How to get article ideas for blog?
And, first of all, Google ranks the websites by focusing on these issues.
On page seo is a process of search engine optimization, where some SEO optimization is done from inside the website.
Meaning, when you are writing articles inside your website, you need to optimize some features that are important in terms of SEO.
In terms of on-page SEO optimization, you should consider the following points.
Optimize content for search intent
Improve website loading speed
Uses of focused & targeted keywords
Use alt tags for images
Simple & readable content
Use internal linking techniques
Article publish frequency
Each of these points is very important in terms of on page seo optimization.
And, if you really want to SEO your blog, then you need to work on each of these aspects.
I, have told you all the above mentioned points in good detail in my previous article.
How to use SEO in blog articles
So, read that article to know everything about On Page SEO.
Article on On Page SEO – What is On Page SEO Optimization?
#3. Off page seo optimization
Off Page SEO is a process of Search Engine Optimization that is done outside of the website.
Means, in terms of improving the ranking of your website in Google search engine, seo practices that are done outside the website are called off-page seo techniques.
In the case of off-page SEO, SEO is done for the website, especially through backlink building or link building and branding.
Through link building we can create high quality backlink for our website or article page.
What is a backlink? How to make?
As a result, the domain authority of our website increases and with it, the google search ranking improves more.
What is keyword research? how to do
Why is keyword research important?
By the way, I have already told you all about Off Page SEO.
So, read my article – What is Off Page SEO?
#4. Website branding & promotion
A part of off page seo is website branding and promotion.
But there are many who do not care about this matter.
But remember, if your website can stand as a brand, then its Google search ranking will be better.
If you search for any topic on Google, you will see that the first 5 results will be given from websites which are more common and popular.
So, after trying all kinds of search engine optimization techniques, finally try to create a brand and good image of your website.
In creating website branding, you need to promote the website.
As people learn more about your website, your website will gain popularity as a brand.
When it comes to website branding, you can follow the steps below:
Make sure to have an attractive logo for your blog or website.
Write articles on any niche or topic in your blog. For example, blogging, smartphone, computer etc.
Create a social media profile of the website name.
Publish information related to the website on your social profiles.
Users have to connect with different social profiles like Facebook, Twitter and Instagram. In this, people will know about your website.
So, by following these 5 points, you will be able to create a website brand and good image among people.
What subject to create a blog?
Profitable way to earn money from blog
And as I said earlier, Google always prefers websites with good images and branding.
our last words,
So, in today’s Advance SEO tutorial article, you might have learned a lot about SEO.
Today we learned, what is SEO (What is Advance SEO), how does SEO work, why do SEO and how to do SEO.
Today, “SEO Advanced Tutorial” or “Free SEO Course” I have brought to you from my own experience.
Being a newbie, you might have a little trouble doing SEO. Seo rules are not so simple.
However, things will get easier with time.
Also, keep practicing SEO as I said.
After some time, your whole will be cleared.
My intention has always been and is to help you.
So, if you have any questions and problems related to blogging and SEO, feel free to comment me.